What brought HD London art to market?
I grew up in a very business-minded family. Everything I heard as a child, at every juncture at home, weekends, evenings; it was always business, business, and business.
We have a fantastic team of 4 with over 20 years of combined experience within the art sector. We have successfully launched a number of other similar online art stores, which has given us the transferable skills required to open up HD London Art on a global scale.
What is the aim of HD London art?
We are solely focused on becoming the leading global Abstract art store. We have a clearly defined plan in place to enable us to do so. This revolves around expansion on all possible avenues (Global expansion, expansion of our range, and expanding into other markets).
By 2022 our group wide aim is to be a globally recognized, household name brand with a number of multinational campaigns live.
Do you have any particular inspirations?
HD London art was inspired from a range of artwork and artists from the past and present.
We have combined hundreds of years of inspiration from across the globe, and this has resulted in what has been widely referred to as the number 1 Abstract Art collection.
One inspiration in particular hails from Sweden, Hilma Af Klint who never dared to show her work to her contemporaries and even requested that they should be kept secret for at least 20 years after her death. As a result, she was not known as an abstract artist during her time – but she is now, with many attesting to her as a pioneer alongside contemporaries such as Wassily Kandinsky. Over her years as an artist, Af Klint produced more than 1200 paintings along with 150 notebooks with her thoughts and studies into abstraction, the spiritual, and her philosophical ideas.
A household name to the world of abstract art, Mark Rothko’s produced many works that have achieved recognition. His mainstream fame and notoriety came stemmed from ‘White Center (Yellow, Pink and Lavender on Rose) when it was sold in May 2007 by Sotheby’s on behalf of David Rockefeller to the Royal family of Qatar for $72.84 million, setting the record of the most expensive post-war work of art sold at auction.
Cited as an early champion of abstract painting, Wassily Kandinsky was not only a Russian painter but also an art theorist. The influence he instigated and left on the art world and on abstraction was immense as he co-founded the art group Phalanx and The New Group of Artists thereafter, staging exhibitions for his contemporaries over his years as an artist. He produced over 600 works over the span of his career, with a 1913 painting reaching his record auction price of $41.6 million in 2017.