In a transformative shift within the television landscape, RTH TV, the underdog, has notably outpaced NBC in both viewership and engagement for USA Diving content. This development not only signals the impending decline of linear television but also heralds a new epoch of innovative broadcasting. The recent USA Diving Trials pre-party to Paris, meticulously produced and distributed by RTH TV, achieved more views than NBC’s prime-time Olympic trial coverage, underscoring the immense potential and prowess of contemporary broadcasting technology.
RTH TV is far more than a mere production and broadcast enterprise; it is a technological vanguard, developing and deploying proprietary hardware and processes. This avant-garde approach bestows RTH TV with unique advantages over traditional networks. For instance, RTH TV empowers its clients by allowing them to retain ownership of their content—a stark departure from the linear networks’ practice of claiming proprietorship over all USA Diving content from the recent Olympic trials.
RTH TV seems to be the superhero while the big networks are the villains. In stark contrast, RTH TV offers a refreshing and efficient alternative with virtually no delay in broadcasting, unlike the significant lags, characteristic of linear networks. As younger demographics increasingly gravitate towards multi-platform streaming and older generations recede, the traditional television model is rapidly approaching obsolescence.
The nerve center of RTH TV at Indian River State College (IRSC) is yet another testament to its innovative ethos. The seamless integration of studios, servers, distribution centers, and AI systems on the IRSC campus exemplifies the symbiotic relationship between education and industry. Under the visionary leadership of President Timothy Moore, the college has emerged as an economic and innovative powerhouse, attracting forward-thinking companies like RTH TV. Moore’s leadership has been lauded by local businesses, both large and small, for the expansion and economic stability he has fostered. Notably, USA Diving has even relocated its headquarters to the IRSC campus.
The operational disparities between RTH TV and the Goliath networks extend beyond mere content ownership. On-site, RTH TV’s efficient setup occupies a minimal footprint—the size of a small den—compared to Goliath networks’ sprawling broadcast trucks and power generators. An RTH TV technician elucidated on another article, “RTH TV is about solutions that do not burden the client while allowing for quality capture and massive distribution without incurring costs for archaic and unnecessary equipment. Our advanced technology and processes enable RTH TV to operate in a very compact space, unlike our competitors.”
While the Goliath networks have ventured into the streaming realm, they continue to operate in a linear fashion—one app distribution, owning and producing content as it does for traditional television. Conversely, RTH TV epitomizes the demands of contemporary viewers, offering diverse platforms and seamless streaming experiences.
Another domain where RTH TV excels is advertising. Its ad space is significantly more cost-effective per viewer than the Goliath networks, enabling small businesses to participate in ad buys more readily and better targeted.
RTH TV’s partnership with A Parent Media Company further augments its reach. Through platforms like the RTH TV app and A Parent Media Company’s Victory Sports app, RTH TV ensures that its content is accessible to a broad audience, solidifying its status as a formidable force in the broadcasting industry. A Parent Media Company is associated with Kidoodle tv and Dude Perfect among others.
RTH TV is a prolific content powerhouse, producing and distributing thousands of hours of diverse programming that captivates hundreds of millions of viewers across more than ten genres, from sports and comedy to music. Leveraging the influential power of top-tier social media personalities, RTH TV boasts a global reach that extends to over a billion people. Demonstrating a deep commitment to their content providers and clients, RTH TV not only allows them to retain ownership of their creations but also engages in substantial revenue-sharing, ensuring a mutually beneficial and thriving partnership.
RTH TV’s triumph over the Goliath networks in broadcasting USA Diving content is a clear indication of the shifting dynamics in television. With its innovative technology, client-centric approach, and cost-effective advertising, RTH TV is not merely a broadcaster but a visionary, shaping the future of media in ways that traditional networks can no longer emulate. As the world transitions away from linear television, companies like RTH TV are poised to spearhead the new era of broadcasting. Once again David will prevail, and Goliath will fall. Welcome to the future.
By: Isabelle Martin
