Paige Evans Collaborates With The LINE Animation For Latest Editions Launch Creative director and photographer Paige Evans recently collaborated with The LINE Animation on the launch campaign for their latest Editions merchandise release, creating a retro-inspired visual campaign around the collection.
What was the collaboration for?
The latest Editions launch was created around Super Turbo Atomic Ninja Rabbit, featuring limited-edition books, T-shirts and collector-style box sets inspired by the film.
I was brought on to art direct and photograph the campaign, from sourcing locations and planning the visual direction to working closely with styling and the model. We wanted the visuals to feel like an extension of the Editions world rather than standard product photography.
What inspired the shoot?
We wanted everything to feel retro grunge, inspired by 80s and 90s films, arcades, red lighting and gritty textures. I chose Rowans in Camden because it already had such a nostalgic atmosphere. The bowling alley and arcade machines gave us exactly the mood we wanted naturally.
How did you get started in photography?
My background originally started in the creative marketing and digital space. I worked at Outlandish Digital within the TikTok e-commerce world across campaigns involving brands like Myprotein and New Balance. That experience taught me how to organise shoots, execute creative ideas and understand what makes visual content connect with people online.
At the same time, I became more interested in photography, branding and website design. Eventually I realised I didn’t want those things to exist separately, so I started PANNAdesigns to combine them together.
How did you plan the shoot?
I created a full shoot schedule so everyone knew exactly how the day would run. Because the visual direction was so specific, timing and location planning were really important. I also built moodboards beforehand so the whole team understood the atmosphere before we arrived on set.
How important is atmosphere in your work?
Atmosphere is probably the most important thing to me creatively. I’m less interested in creating images that just look polished, and more interested in making people feel something. I wanted the shoot to feel immersive and cinematic rather than overly commercial
What’s next?
I’m continuing to expand the photography & creative side of my work, I have an upcoming collaboration with Rascal Studio & more content led branding projects through PANNA DESIGNS.
