Utilizing intense data analysis, meticulous ad strategy, and a systematic funnel system, Lawrence Parnis has created the master blueprint for getting Invisalign and Dental Implant patients in the door
With his self-designed 10 step strategy, Lawrence Parnis of Megla Dental is helping dental practices across Europe and the U.S.A. get more high value patients in the door.
Tailored to increase reach and close more deals, Lawrence’s strategy defines, finds, and reaches dental practices’ ideal target audience – potential orthodontic and Implant patients.
Based on “controlling the patient’s journey,” Lawrence’s strategy coaches dental practices on how to tap into the full potential of the high-value orthodontic and Implant patients they seek. Lawrence is known for helping dental practices which have invested in this strategy increase their practices by $30,000 – $40,000 monthly.
From conducting research to targeting the ideal patient, Lawrence’s 10 step strategy has been the solution for countless dental practices around the world.
With a proven track record, Lawrence’s 10 step strategy also comes with a guarantee: twenty new Invisalign or Dental Implant patients in 120 days.
The 10 Step Strategy to get more dental Clients in the door
1.Research Where Your Targets are Online:
Lawrence begins his strategy by researching where dental practices’ target audience is online. Through intense data analysis and data mining he is able to determine where potential Invisalign or Implant patients spend their time online.
2.Finding the Ideal Patient:
After locating the target audience online, Lawrence narrows the field even further. Instead of sending ads to a number of potentially uninterested patients, he analyzes the audience and defines what the ideal patient looks like, and where they spend their time online hanging out.
3.Utilize Psychology in Copy:
Once the ideal patient is analyzed and located, Lawrence conducts a psychological review of the patient. Once completed, targeted trigger words are inserted into their ads. Step 3 is where the ideal patient is enticed to walk into the dental practice door.
4.Defining and Refining the Offer:
With a psychological review completed, Lawrence then works with the dental practice to define and refine the offer they will advertise. Lawrence then combines this information with his previous research to construct a truly targeted ad.
5.Cast the Net at the Ideal Patient:
With the ads completed, Lawrence then initiates outreach. Targeted to the ideal patient with psychologically researched trigger words, offers, and copy, this is where the ideal patient has the doors to their dream dental practice opened for them.
6.Retarget:
Lawrence’s system is built with the assumption that not everyone will click on an ad the first time they see it. Step 6 of the 10 step strategy is retargeting. Once seen, the ads Lawrence creates will continue to show up on the potential patients’ different devices. The ideal patient is already interested, and this continual exposure is where they get convinced to walk into the door.
7.Control the Journey With a Funnel:
Once the ideal patient has clicked the ad, their journey becomes a one-way route into the dental practice door. The ad will lead to a landing page constructed by Lawrence and in conjunction with the dental practice. Other than an elaboration on the offer, the practice, and other contextual information, this landing page only offers one click and only one way forward which is to step.
8.The Opt-In
The landing page will only allow the ideal patient to move forward by opting in. To opt-in, they first have to fill in a quiz so the patient gets prequalified and then they plug in their name, email and phone number. Once opted in, they are now in the door – and you are free to begin showcasing your offer, skills, and other services.
9.The Thank You Page:
The thank you page is a necessary component which Lawrence utilizes to begin the trust and communication process between the practice and the ideal patient. Once opted-in, the ideal patient is led to a “thank you” page.
10.Utilizing the Customer Information:
When a customer inputs their name, email, and phone number in an opt-in page, that means they are interested. The 10 step strategy Lawrence has created helps dental practices reach a target audience with a 70-80% interest in their higher value services. This means to get more clients in the door, all you have to do is 20-30% of the work. The rest is accomplished by Megla Dental.
If you are interested in learning more about the 10 step strategy and want to hear it directly from Lawrence, then check out his youtube channel.
Megla Dental uses cutting-edge metrics in their 10 step process to help dental practices obtain more Clear Aligner and Implant patients. Because of companies like Megla Dental, the boundaries of what are possible in modern marketing are expanding. If you are looking to contact Lawrence or learn more about Megla Dental you can click here.
