We’ve always said it—there’s something a little bit special about the Bailie Hotel when it comes to how they connect with their audience. And a lot of that social media magic comes down to Kate, the girl behind their marketing. She’s got a real knack for crafting content that doesn’t just promote—it uplifts, entertains, and brings a smile to your face.
This Easter, Kate and the Bailie team came up with a cracking idea (pun very much intended). They hid a golden egg somewhere on the Bailie’s website and invited their followers to go on a little digital hunt to find it. The prize? A jam-packed Easter Goody Bag full of seasonal treats and goodies. And the result? Pure gold.
We stumbled across the competition while doing our usual scroll and couldn’t help but admire the simplicity—and the fun—of it. In a world full of flashy gimmicks, the Bailie’s golden egg stood out for its charm and cleverness.
“We just wanted to do something a bit of fun,” Kate told us. “We didn’t expect the response to be as big as it was, but we were delighted with the amount of messages from people who found the egg. It gave people a bit of a laugh and got them properly involved with the brand, which is what we’re all about.”
And that’s exactly what makes the Bailie Hotel’s social media so brilliant. It’s not just about showing what’s on offer—it’s about creating a genuine connection. Their uplifting humour, warm tone, and light-hearted approach have built a loyal online community that feels more like friends than followers.
This golden egg hunt is just the latest example of how a simple, feel-good idea can create real engagement. It wasn’t overcomplicated or overdone—just a clever way to bring a bit of Easter joy to their audience (and maybe spark a few cravings for chocolate along the way).
Hats off to Kate and the Bailie Hotel team for another job well done. We’ll definitely be keeping an eye on what they come up with next… though from now on, we’ll be checking their website a little more carefully—you never know what might be hiding in there!
Stay up to date with the Bailie below
https://www.facebook.com/bailiehotel
https://www.bailiehotel.com/
https://www.instagram.com/thebailiehotel/
https://www.youtube.com/@bailiehotel
