A construction company needs to reach out to the clients and customers where they are researching for them and the project service. The power of the internet, social media, review sites, and search engines (like Google) should not be lost to businesses in the construction industry. Also, construction businesses need to establish better trust and greater brand awareness through their marketing strategies. Fortunately, there are proven business strategies and ideas that may help construction companies excel and lead their segment.
7 Best Construction Marketing Ideas and Strategies
Construction projects are often pricy and expensive. Whether you are a commercial/residential builder, a construction team comprising experts, or a renovation company, your clients might be spending thousands of dollars for the services and the project work. When stakes are high, you should not lose out on any of the elements that make for a successful marketing strategy. Having successful hands-on construction project deliveries is important, but it is not the only part of the picture. Below are the 7 best marketing ideas that will help you gain greater trust, build more awareness, generate more revenues, and be an established and reputable brand in the construction industry.
1. Engage Your Clients on Social Media
Social media platforms including LinkedIn and Facebook have good potential for relationship and brand building for construction companies. You can use visual branding strategies and highlight your distinctive voice, values, and stories among other critical business aspects. However, consistency is the key, and you need to submit your posts regularly (at least once a week). LinkedIn can be a valuable platform for you to display your profile as the manager/business owner of the construction business. LinkedIn as well as Facebook offer you options for targeted marketing ads that can connect you to your target clients and audience.
2. Post Compelling Video Content
Surveys reveal that customers nowadays prefer videos over text or animation. Therefore, including more videos on your business website and blogs will generate more construction leads. You can also engage a construction marketing agency to help you draft and launch the best marketing campaigns for your business.
Blogging can use keywords that can bring more traffic to your business websites. Your prospective clients may usually search Google with keywords like “home renovation in Florida”. Blogs are a prudent way to provide your potential clients with unique, fresh, and valuable information and ideas. You can also place the keywords in your blogs to ensure that they are found by the Google search engine web crawlers and can increase web traffic to your website. Blogging can also improve the rankings of your business on Google search result pages.
4. Manage the Online Reviews
Online positive reviews can improve your brand image, and negative ones can also damage your brand reputation. Customers from all segments today actively search for reviews before they hire a service or purchase a product. Therefore, your digital footprint must carry more positive reviews. You can respond to the reviews quickly and professionally and thank the customers to be popular online. You can also send the customers links to provide their feedback. Negative reviews can make you aware of the drawbacks of your services, which will help you improve in key areas.
5. Engage the Local Companies
The construction businesses need to engage and partner with the local businesses in the relevant segment. You can talk to the relevant companies that may refer to you more clients in a quid-pro-quo arrangement. Partnering businesses may also benefit each other in other diverse ways.
6. Involve your Staff Members
You can also involve your staff in your marketing strategies to have a better brand reputation. For instance, merely highlighting the smiling faces of the staff members on the website can help you fetch better popularity. You can also invite your employees to post their reviews of your company. It will show the human side of your business and improve its investment and revenue-generating opportunities.
7. Make Use of Google Ads
Google Ads not only helps small and local businesses but may also help construction companies reach out to a greater number of clients and markets. It can be a highly affordable way to increase your popularity and enhance your revenues over a period.
Construction businesses should tap into the opportunities brought to them by online marketing channels to launch their innovative marketing ideas and to capture greater markets. A proficient and renowned construction marketing agency can also help you be more popular on the Internet and garner a trustworthy brand reputation.