Videos are a great marketing tool. They’re a versatile medium that can help to boost a brand in countless different ways. From product demos and testimonials to animations and behind-the-scenes shots, your creativity is the only limit to what you’re able to do.
In recent years, video has become a more and more important marketing channel. As it grows in popularity, and video marketing trends change, and so should the types of videos you create. Did you know, for example, that video speed can affect how it’s perceived and received by audiences?
It’s true! If you’d like to learn more about the ins and outs of video marketing and where video speed comes in, read on.
Benefits of Video Marketing
More and more marketers are recognizing the awesome power of video. One study found as many as 85% of businesses utilized it as a marketing tool. Out of those who still weren’t doing this, 59% expected to begin in the coming year.
So, what’s so great about video? The first thing is that humans are visual creatures who tend to learn more from visual mediums than they do from reading text. When a potential customer watches a video, they’ll not only be more engaged than if they were reading a paragraph on the same subject, they’ll also retain more of the information they’ve taken in.
We know this partly because they’ve told us this themselves. Customers state, time and time again, that they are more likely to purchase a product if they’ve watched a video on it, and that they want more videos from brands.
Video is also a versatile medium that allows more room for creativity and experimentation. This allows for more exciting and engaging material at the end of the day.
How to Keep Videos Engaging
You always want to make sure your customers are engaged as possible when watching one of your videos. If you create a video they find boring and switch off halfway through, this can be damaging for your brand.
There are a few ways you can make your videos more engaging. One is to use eye-catching visuals. The next is to make sure to center your video around some sort of narrative or story.
But would you believe that a video’s speed can make one of the biggest differences to whether an audience finds it engaging or not? Because of trends in social media, it seems that internet users’ attention spans are getting smaller, so the shorter you can make it, the better.
If you’ve got a video that’s a little too long, it’s a good idea to know how to change video speed so that it can be made shorter if you want. Adobe has a great changing speed video editor tool to check out if you’re looking for something easy to use.
The Optimum Video Speed
Your video speed needs to fit in with current video marketing trends, but it will also be bound by the constraints of the time platforms on which you’re posting it. This is important to remember too.
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