As the world becomes revolutionized and digital, an increased number of people shifted toward modern ways of marketing. Email marketing is one of the contemporary marketing ways, and a report shows the global market of email marketing to be valued at 7.5 billion U.S dollars. However, it is to be noted that this figure is expected to rise to 17.9 billion by 2027.
Do you know what this means? Many businesses adapt to this marketing strategy, and the competition will be tough. Fret not; our innovative email marketing strategies will help you drive more clients to your business, making you break through the noise and rise among the competitors.
Five highly effective email marketing strategies in 2022
We understand that coming up with an effective email marketing plan can be a hassle, and to help you, we have compiled the best email marketing strategies below.
1.Mobile friendly emails
The first and foremost strategy you must implement is creating mobile-friendly emails. You might not be aware, but mobile emails constitute around 46 percent of all email opens.
Some individuals tend to open up their email app when they’re free to check if they’ve received any reasonable offer that can be availed or not.
Since everyone has become accustomed to identifying whether a particular email is of interest or not, in a split second, if your email fails to load up on the phone, you can bid farewell to a potential client.
Other than that, adding appealing images optimized for small screens is also essential, which you can create easily by using customizable email templates. Additionally, searching and using responsive templates through Email Marketing with PosterMyWall may be something you wouldn’t want to miss out on.
2.Automate your emails
Sending triggered emails to your subscribers happens to be another effective email marketing strategy. In case you don’t know, triggered emails are received immediately after completing a particular action on any website.
More specifically, you can send several types of triggered emails to your clients. These include welcome emails, birthday emails, emails that contain your cart or order details, or even emails that confirm your order.
A pro tip you must keep in mind is to include a concise call to action in each email.
3.Create a strong subject line
It is a fact that the subject line is the first thing that readers look at before they open an email. The subject line determines whether an email will be opened or ignored. And you wouldn’t want your marketing emails to be missed, would you?
Now you must be wondering how to create a perfect subject line that compels people to open your email. We’ve got you covered on that.
To start, create concise subject lines that immediately grab the reader’s attention. They shouldn’t be too pushy and should present a purpose as well. So, be clear regarding the objective of your email because the subject line is more important than you think.
For example, Uber has a straightforward yet tasteful email campaign and gets straight to the point. Its strategy doesn’t include adding excessive text in the email or the subject line, keeping in mind that the audience does not have much time. Thus, everything you want to know is evident in the subject line.
4.Add a compelling call to action
Call to action (CTA) is an essential aspect of your email and plays a vital role in converting a reader to a client. The reader must know what to do with the email as marketing emails are supposed to demand some action.
Therefore, it becomes essential to highlight a CTA in every email you send. You should also know that CTAs should be adequate. For example, CTA “Get 50% off by using the code below” may persuade the reader to head to your website and make a purchase.
Airbnb is an example of a successful email marketing campaign. The design of Airbnb emails has everything one looks for – minimalistic copy, fresh colors, and a clear objective. However, it is popularly known for including a clear CTA, which encourages you to take action.
5.Choose the right time to send out emails
One of the amateurs’ most common blunders is sending a marketing email at an unusual time. Consider a situation where a marketing email is sent late at night when the reader sleeps; what good would that email do? That’s right, no good!
That said, sending out emails at the right time holds more importance than you think. After all, the customer’s loyalty will increase towards your brand if your email reaches them at the right time.
You can determine the correct times to send out different marketing emails and act accordingly. BuzzFeed is quite proactive when it comes to timing its campaigns. This is how it generates traffic and gets people to open its emails.
There isn’t a perfect formula to develop a successful email marketing campaign, but including the basics and redefining them according to the above strategies may be a good starting point.