The business delegation of “PRECIOUS EUROPE” visited London during March 2023 in the framework of attending the International Food & Drink Event (IFE) on 25-27 March 2023 and had the opportunity to participate in multiple B2B meetings with local buyers and importers from the food sector. The objective was to explore possibilities for future trade cooperation, and gain valuable insights about competition as well as market conditions in the target market of the United Kingdom.
The aim of this initiative was to contribute to the strengthening of exports of Greek products, such as premium olive oil and Corinthian raisins, the development of extroversion of Greek producers in EU markets and the setting of new partnerships. In order to improve the efficiency of the B2B meetings between the Association of Producers’ Organization of Kiato (Corinth, Greece) and the potential buyers and importers, the planned meetings took place either at the exhibitors’ stands or in the specially designed areas for B2B meetings.
