It’s not easy to come up with an SEO plan. As soon as you gain a handle on the keywords, tags, and other criteria that assist your page rank, Google meddles with it all with their algorithm adjustments. However, if you want more people to look at your properties, book valuations, or sign up as landlords and vendors, you’ll need a solid SEO content plan. Here are essential items to address in your SEO marketing plan that can assist increase your website’s performance, based on years of expertise executing SEO campaigns for UK estate and letting agents and an experienced vision of where SEO strategy for the property sector will go in 2022.
Design and execute websites having Google in mind
It is essential to design that is compatible with strategies of SEO for estate agents websites. When it comes to SEO, a website that is planned and constructed with marketing in mind makes a huge difference. A typical estate and letting agency website should be built and organised to rank for one or more of the following four categories:
– Area pages
Whether you have one branch or several, you are likely to cover a larger area outside of your physical ‘branch’ territories. To expand your market share, you must solicit inquiries from all of the areas you serve. To accomplish lead generation for estate agents you’ll need the correct structure and pages on your website, as well as the ability to rank for different locations.
– Property pages
The majority of estate and letting agency websites list their inventory via a feed from their CRM. Those property pages, on the other hand, are not SEO-friendly. This is due to the fact that a property listing will only be displayed on a website for a brief amount of time (usually until it is sold or rented) before being withdrawn. To rank for terms like “flats for sale in [area],” your website must allow you to produce evergreen pages that are properly optimised for those queries.
– New homes
Ranking for the names of the developments is essential if an organisation promotes new dwellings. This is only possible if each development’s landing pages are appropriately created.
– Blogs
Blogs are perfect for recruiting a specific demographic and establishing a rapport with them. Blogs, if properly structured, can rank really well and bring you thousands of new visitors each month.
-Create quality content
For years, experts have predicted Google’s shift away from link quantity and toward site quality. As content quality analysis became more intense in 2021, this will become more important than ever. As a result, having site pages and blog posts powerful enough to entice visitors to stay, read, share, and link to your content should be a top priority in your SEO strategy.
-Planning
Because content planning is such an important part of any SEO strategy, you’ll want to perform some research first. Because Google values relevance, quality, and usability (but that’s a whole other topic), it’s critical to devote time and resources to get it right.
You need to figure out what your ideal consumer is looking for in your area and industry, but you also need to know what their search intent is. Learn what they expect to find when they search for a keyword on Google, whether it’s text, video, photos, or audio. Examine the questions your target audience is asking about a topic and consider whether your pages provide adequate answers.
-Optimise website for mobile phones
Mobile optimisation is becoming increasingly important to SEO as people spend more time on their phones. So, first and foremost, test the performance and load speed of your site on all devices. If it’s too slow, you can miss an opportunity to engage with a key guest.
You should also be aware of the differences between searching on the phone and searching on a computer. Consider your own search behaviours while on the go, and which results catch your eye first – most likely, those that provide obvious answers immediately. Is this something you’re doing on your site?
-User experience
The topic of user experience (UX) is vast and complex, but it is not one in which you need to be an expert. However, you must first grasp some fundamental concepts. To begin, UX optimization entails concentrating your website’s attention on the user. While assisting people in finding what they are looking for, search engines collect vast amounts of data that is used to tweak algorithms so that their users receive more relevant results. SEO is all about getting the attention of the search engines, but they’re almost always looking for the things their users desire, according to the research. If your website provides relevant material, it has a better probability of appearing in the top few search results.
