While cryptocurrency has been a topic of discussion for years, COVID-19has supercharged the buzz surrounding the industry. The global pandemic reignited a desire for families to create financial security for their loved ones and in doing so, has increased the number of active investors. For those looking to diversify their portfolios, crypto continues to remain an intriguing investment. Experienced traders understand the high-growth potential crypto offers and the uniqueness of decentralized exchange; however, new investors are stuck behind a learning curve.
Not understanding the complexities of these digital assets makes new investors highly impressionable. Many will open their laptops and start scouring the internet for information on cryptocurrency,which will greatly shape where hard-earned money is invested. This provides immense opportunity for cryptocurrencies looking to increase brand awareness, especially with over 50 million Americans likely to purchase crypto in the next year, according to research from The Ascent.
How To Stand Out
One of the best ways to level the playing field and introduce potential investors to options, other than the highly publicized Bitcoin, is through advertising. Milo McCloud and Paul Burnham, cofounders of Paradox Group, are two industry experts that are passionate about doing just that. Their digital advertising agency works with crypto, fintech, DeFi, and blockchain companies to devise powerful marketing strategies that boost overall visibility.
“Now is definitely the time for cryptocurrencies to be bold in regard to their marketing strategies,” says McCloud. “When a potential investor searches for information on digital currency, it’s highly likely they will rely on a credible industry publication to provide unbiased information. These are the type of sites that organically attract the target audience many of our clients are looking to reach and this holds tremendous value.”
Look To the Experts
Unlike many in the blockchain and cryptocurrency space, Paradox Group has established partnerships directly with the aforementioned publications to ensure audiences are effectively reached. This not only simplifies the advertising process for prospective companies, but also has a direct benefit for the reader.
“We’ve extensively researched the demographics of publishers such as Wallet Investor, Crypto Compare, Coin Codex, and more. By doing this, we thoroughly understand the type of content and announcements that would appeal to the average reader and are able to effectively tailor our clients’ advertisements to reflect this,” says Burnham.
Paradox Group has ties to more than 100 top tier publishers and in addition to advertising, helps companies form constructive PR programs that spark conversation among potential investors.
With companies such as Microsoft, PayPal, Overstock, Whole Foods, Etsy, and Starbucks accepting some type of cryptocurrency, the industry is definitely one to watch.Future predictions are hard to nail down in an industry that’s constantly evolving, but one thing remains clear. Now is the time to get in front of potential investors and leveraging advertising is paramount to the success of any marketing strategy.
To learn how to create a campaign or for more information on Paradox Group, visit www.paradoxgroup.co/